Talent Is Not the Same as Asset Value

In the new economics of sports, identifying talent is only the beginning. The harder question is determining what that talent is actually worth; and how…

Aug 27 • Justin King

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July 2026

Athletic Directors Are Becoming Portfolio Managers

The money got tight. The departments that outperform will run one portfolio, not a stack of separate bets.

Jul 29 • Justin King

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Capital Notes - Week of July 20, 2026

The week in sports capital & enterprise risk.

Jul 24 • Justin King

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Capital Notes: NIL Go’s $89.85 Million Rejection Pool

This week's top four developments changing how college sports prices compliance, governance, and capital.

Jul 19 • Justin King

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WHY ATHLETE UNDERWRITING CAN NO LONGER WAIT UNTIL THE DRAFT

NIL didn't just change athlete compensation. It changed when financial risk begins, and the courts and insurance markets are already proving it.

Jul 16 • Justin King

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COLLEGE ATHLETICS HAS A CAPITAL ALLOCATION PROBLEM

The roster is no longer only a competitive unit. It is now a capital portfolio—and the systems used to evaluate it have not caught up.

Jul 8 • Justin King

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June 2026

Are You Ready For The Moment or Journey?

What the sports industry doesn't want parents to know — and what it's costing your athlete right now.

Jun 18 • Justin King

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April 2026

Most Athletes Lose Before the Deal Starts

Understanding Leverage, Value, and Negotiation in the Modern Sports Marketplace

Apr 9 • Justin King

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February 2026

Hard Work Is Common. Leverage Is Rare

Inside the Blueprint to Success Model

Feb 23 • Justin King

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Fit Over Everything: The Blue Chip Recruiting Checklist

Why Sam Darnold’s Super Bowl Win Should Wake Up Every Family in the Recruiting Process.

Feb 11 • Justin King

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January 2026

The Sports Asset Era

How to Build Leverage in a Game That Pretends It Isn’t Professional

Jan 20 • Justin King

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December 2025

The College Sports Crisis Nobody Is Ready For — and Why the Price Tag Just Hit $228 Million

How misaligned incentives, outdated playbooks, and real-time economic shifts are destabilizing athletes, programs, and entire athletic departments.

Dec 11, 2025 • Justin King

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