Capital Notes: NIL Go’s $89.85 Million Rejection Pool

Week of July 13th, Four developments changing how college sports prices compliance, governance, and capital.

24 hrs ago • Justin King

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WHY ATHLETE UNDERWRITING CAN NO LONGER WAIT UNTIL THE DRAFT

NIL didn't just change athlete compensation. It changed when financial risk begins, and the courts and insurance markets are already proving it.

Jul 16 • Justin King

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COLLEGE ATHLETICS HAS A CAPITAL ALLOCATION PROBLEM

The roster is no longer only a competitive unit. It is now a capital portfolio—and the systems used to evaluate it have not caught up.

Jul 8 • Justin King

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June 2026

Are You Ready For The Moment or Journey?

What the sports industry doesn't want parents to know — and what it's costing your athlete right now.

Jun 18 • Justin King

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April 2026

Most Athletes Lose Before the Deal Starts

Why Most Athletes Are Unprepared for the Business of Their Own Career

Apr 9 • Justin King

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February 2026

Hard Work Is Common. Leverage Is Rare

Why Most Athletes Are Competing Without a Strategy

Feb 23 • Justin King

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Fit Over Everything: The Blue Chip Recruiting Checklist

Why Sam Darnold’s Super Bowl Win Should Wake Up Every Family in the Recruiting Process.

Feb 11 • Justin King

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January 2026

The Sports Asset Era

How to Build Leverage in a Game That Pretends It Isn’t Professional

Jan 20 • Justin King

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December 2025

The College Sports Crisis Nobody Is Ready For — and Why the Price Tag Just Hit $228 Million

How misaligned incentives, outdated playbooks, and real-time economic shifts are destabilizing athletes, programs, and entire athletic departments.

Dec 11, 2025 • Justin King

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October 2025

The Exposure Trap & The Smoke Screen

What Every Recruit, Parent & Coach Must Know

Oct 27, 2025 • Justin King

September 2025

How to go From “Product” to Program Pillar?

The Commodification Process

Sep 30, 2025 • Justin King

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🚩Red Flags in Youth Sports Programs🚩

What Sports Parents Overlook Most

Sep 17, 2025 • Justin King

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