Most Athletes Lose Before the Deal Starts
Understanding Leverage, Value, and Negotiation in the Modern Sports Marketplace
There’s a dangerous misunderstanding in youth sports right now.
Athletes think recruiting is about getting liked.
It’s not.
It’s about getting valued.
And those are two very different things.
The Conditioning Problem
From a young age, athletes are taught to:
Listen to coaches
Be coachable
Be respectful
Do what’s asked
Stay patient
Don’t rock the boat
All good traits.
