The Sports Asset Era
How to Build Leverage in a Game That Pretends It Isn’t Professional
At the NCAA College Football Playoff National Championship, private suites reportedly reached $1.5 million.
Seven figures — to watch “amateurs.”
Not executives.
Not owners.
Not investors.
Amateurs.
That number alone exposes the lie at the center of modern sports. College football is no longer an amateur system with professional outcomes. It is a fully profess…
