Welcome to The Sports Capital Review
The Sports Capital Review, published by L.I.G. Sports Intelligence, examines the changing economics of modern sports through the lenses of capital allocation, athlete asset underwriting, roster construction, enterprise risk, labor economics, insurance, and institutional strategy.
Sports has entered a different era.
Athletes are compensated. Rosters carry real financial exposure. Athletic departments are becoming increasingly sophisticated enterprises. NIL, revenue sharing, transfer mobility, insurance, employment questions, legislation, and private capital are changing how organizations value talent and deploy resources.
The Sports Capital Review helps decision-makers understand what those changes actually mean.
Why Subscribe to The Sports Capital Review?
Independent Intelligence
Go beyond the headline. We examine sports transactions, policies, roster decisions, and market developments through an underwriting lens—identifying where capital is moving, where risk is accumulating, and what the market may be mispricing.
Sports Capital Analysis
Understand how money is being allocated across athletes, rosters, coaching, infrastructure, NIL, revenue sharing, and emerging sports enterprises.
Athlete Asset Underwriting
Talent is only one component of value. We explore scarcity, trajectory, durability, replacement cost, market demand, fit, development cost, and downside exposure to better understand the complete athlete asset.
Enterprise Risk & Governance
As sports organizations become larger businesses, leadership must account for more than wins and losses. We follow the insurance, labor, governance, legal, gambling, contractual, and operational risks increasingly shaping enterprise value.
Market Structure & Trends
Follow the structural forces reshaping sports—from revenue sharing and NIL markets to athletic-department holding companies, federal legislation, transfer markets, private capital, and new operating models.
The Capital Notes
The news tells you what happened. We focus on what it means.
A transfer is also a replacement-cost event.
A roster is also a portfolio.
A coaching buyout is realized dead money.
An NIL deal is also a pricing signal.
A revenue-share cap is a budget—not a valuation.
That distinction is the foundation of The Sports Capital Review.
What You’ll Receive
Subscribers get access to:
Capital News — the most consequential developments in sports capital, read through an underwriting lens.
Deep-Dive Analysis — original perspectives on athlete valuation, roster construction, capital allocation, enterprise risk, insurance, and labor economics.
Original Frameworks — emerging ways to evaluate athletes, organizations, markets, and financial exposure.
Executive Perspective — analysis designed for athletic directors, executives, investors, insurers, agents, advisors, athletes, and families navigating the increasingly complex sports economy.
Who Is This For?
The Sports Capital Review is for anyone making—or advising—decisions around sports, athletes, and capital.
Athletic departments.
Executives.
Investors.
Insurers and underwriters.
Banks and lenders.
Agents and advisors.
Collectives.
Coaches and personnel leaders.
Athletes and families.
If you are responsible for evaluating talent, committing capital, managing risk, constructing rosters, or preparing athletes to operate inside this new economy, this publication is built for you.
At L.I.G. Sports Intelligence, we believe the next competitive advantage in sports will come from understanding the complete picture before you make a decision.
Performance still matters.
Talent still matters.
But so do capital, risk, scarcity, replacement cost, and enterprise value.
Subscribe to The Sports Capital Review and follow where sports, intelligence, and capital intersect.
Intelligence before capital is committed.
— Justin King
Founder, L.I.G. Sports Intelligence
Join the Review
Be part of a growing community of executives, operators, athletes, families, and decision-makers looking beyond the traditional sports conversation and toward what comes next.
