The Sports Capital Review

The Sports Capital Review

Who Cares about the DEAD MONEY?!?

It's Time for College Recruiting to Run Like a 'Real' Business

Justin King's avatar
Justin King
Sep 09, 2024
∙ Paid

In the past decade, college football programs have spent over $800 million on fired coaches, 2023 season alone setting a record of $118 million in coaching buyouts. These figures highlight the steep price programs pay for not fielding the right product. With revenue sharing set to reshape the landscape, and football teams expected to operate under a $20…

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