The Underworld: The Free Market in College Sports

The underworld of sports is having an emergence from the Shadows: A Revealing Exploration of the NIL Era's Impact on College Sports and Athletes.

As a former sports executive, power five recruiting coordinator, and professional athlete, I've witnessed seismic shifts in the college sports landscape, the most pivotal being introducing Name, Image, and Likeness (NIL) rules. Seemingly, these rules have democratized college sports, endowing student-athletes with the ability to monetize their likeness …