The Rise Of Name, Image and Value

NIL has been the focus, but don't forget step one!

Traditionally, the focus of NIL has been on the athlete's name and image as the primary factors determining their marketability and earning potential. However, a more accurate representation of an athlete's worth would be Name, Image, and Value (NIV).This is an essential component given the NIL journey starts as early as 12 years old with heavy investme…