The New Frontier of Sports Recruiting: NIL, Transfer Portal, and the Business of Sports
A Guide to Modern Athletic Success
Once primarily a rite of passage for young athletes showcasing their talent, the recruiting game has evolved into a whirlwind of business decisions and market dynamics. With the onset of Name, Image, and Likeness (NIL) rights, the complexities of the transfer portal, and the confrontation with the robust business side of sports, young athletes are thrus…



