The Economics of Speed: How the 40-Yard Dash Affects an Athlete's Value

"Speed Brings Opportunities" is more than just a saying.

Athletes are always looking for ways to increase their Value and secure opportunities in sports. With the recent changes in the NCAA legislation allowing student-athletes to profit off their name, image, and likeness (NIL), the focus has shifted towards endorsements and monetizing their skills. However, it's important to remember that fundamental athlet…