The Sports Capital Review

The Sports Capital Review

Private Equity and Sports: A New Game Plan

Transforming College Sports: Unveiling a New Era of Business Models and Opportunities

Justin King's avatar
Justin King
Aug 11, 2023
∙ Paid

The world of sports is no stranger to evolution, but the entrance of private equity, paired with the emergence of NIL (Name, Image, and Likeness), has set the stage for a game-changing era. Some view the integration of NIL with the collegiate sports business model as chaotic. Yet, if we take a step back, we see not chaos, but an opportunity for transfor…

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