The Sports Capital Review

The Sports Capital Review

Navigating the NIL(V) ERA

Impact & Opportunities for Colleges and High Schools

Justin King's avatar
Justin King
Dec 15, 2023
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Introduction: The NIL Era – A Tectonic Shift in College and High School Sports

The Name, Image, and Likeness (NIL) rules have revolutionized the world of college athletics, granting athletes the ability to monetize their personal brands. This seismic shift has profound implications not only for colleges but also for independent/private high schools engag…

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