The Sports Capital Review

The Sports Capital Review

Coaching to Win or Coaching to Develop??

A Guide for Sports Parents to Navigate Their Kids’ Sports Journey

Justin King's avatar
Justin King
Sep 06, 2025
∙ Paid

When it comes to youth sports, there are two completely different frameworks of coaching—coaching to win and coaching to develop. Too often, parents, coaches, and even entire programs become enamored with the professional sports model, where wins and losses are the only metrics that matter. But in the process, we lose sight of what truly drives long-ter…

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